Track24 Branding and Identity
The company offering advanced technology to ensure the safety, security of people and assets in some of the world’s most difficult places. Monitoring dozens of drivers and vehicles in places like Iraq, Sudan and Afghanistan. Providing applications that help to manage and respond to work environment efficiently and ensure that operations run smoothly.
Logo symbol
Track24 logo is an image based identificant which acts as a corporate symbol and is the source of visual corporate
identity program. The thick crescents in the image illustrate principles of satellite positioning and also gives an impression of tire tracks.
Colours
The teal shades chosen as the primary colours helped the brand to stand out in saturated middle east security market. Most competitors were using black and white colour combination. Teal is a calming color that can evoke a sense of stability and security. This can be reassuring to potential clients who want to feel safe and protected by the services.
Web applications
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